Barry List

Marketing Communications & Public Relations

 

6304 Greenspring Avenue  ¨  Baltimore, MD  21209  ¨  410-358-7162  ¨  Cell:  443-794-5182

barry@listcreative.com

 

Strategize…Mobilize…Persuade…Succeed

A hands-on Communications Director with success in placing stories, developing winning collaterals, managing million-dollar budgets, and inspiring talented people.

 

Gain attention for multi-million dollar organizations attracting greater enrollment and increasing sales.  Public Relations/Marketing professional writing articles and placing stories in Business Week, The Economist, Washington Post and The New York Times.  Supervisor of consultants, marketing manager, designers, and support staff.  Collaborate with board Vice Presidents and President. 

Computer skills

Microsoft Word, Excel, PowerPoint, Acrobat, Bacon’s/Cision Mediasource database of reporters

 

public relations

Nimble Response…Crisis Planning…Reporter Trust…Grass-Roots Training…

Expert List/Speakers Program

 

marketing

Integrated Marketing…Direct Mail and E-Mail…Trade Shows…Research…Media Buys…Events

 

production/collaterals

Brochures & Other Collaterals…Video Production…Online News Room…Catalogs…

Annual & Weekly Newsletters…Special Issue of Magazine…New media, social networking

 

leadership

Department Director…Budget…Board Relations

 

PROFESSIONAL ACCOMPLISHMENTS

 

Institute for Operations Research and the Management Sciences, Arundel Mills, MD       1997-Present

(INFORMS)

Director of Communications

Director of Public Relations and Marketing

Director of Public Relations

 

§         Plan and administer a $1.1 million budget in public relations, membership marketing, publications marketing, and design services to increase new membership and retain 10,000 current members for international professional society of consultants, academics, business analysts and decision makers. Administer News Room with press releases, news clips, and expert list. Edit electronic newsletter for membership. Market INFORMS journals to scientific and academic libraries using print advertising, email, website, and telemarketing. Coordinated INFORMS attendance at trade shows resulting in lead generation and strengthening of brand.

 

Ø      Secured press coverage regarding technical fields of operations research in major national and international newspapers and publications

Ø      Developed a stable of experts willing to comment on stories in local/national media

Ø      Partnered on membership satisfaction survey resulting in cover story in Association Management (currently Association Now)

Ø      Pioneered program to bring INFORMS’ booth to librarian conferences enabling direct interaction with prime customers

Ø      Launched special campaigns and gala celebrations to popularize field and increase membership

Ø      Oversaw and distributed special issue of membership magazine repurposed to reach C-level executives informing them of the technical field’s benefits

Ø      Increased journal revenue 2% in the first year and 8% subsequently

 

Baltimore Hebrew University, Baltimore, MD                                                                          1994-1997

Director of Public Relations and Marketing

§         Marketed small niche university’s education and community programs by developing relationships with local media resulting in stories in The Baltimore Sun, The Owings Mills Times and essential niche publications. Drew national media to important topical events. Created new professional standard for catalogs and brochures.

 

Ø      Placed Baltimore Hebrew University on the front page of the Baltimore Sun’s Sunday Education Section

Ø      Capitalized on current events in the Middle East to draw media attention to a conference on international relations

Ø      Served as a primary community contact for Baltimore Sun reporter Raphael Alvarez

Ø      Designed strategic crisis plans for Baltimore Hebrew University

 

 

New York Association for New Americans, New York, NY                                              1989-1994

Senior Writer, Public Relations/Communications

§         Placed stories in The Daily News, The New York Post and community newspapers. Produced weekly internal newsletter and wrote speeches.

 

ADDITIONAL EXPERIENCE

 

Freelance Writer                                                                                                         1984-Present

§         Published hundreds of pieces including hard news, features, book reviews, cultural reporting and jacket copy for national trade magazines, community newspapers, and book publishers.

 

PROFESSIONAL MEMBERSHIPS

 

Baltimore Public Relations Council (past president)   American Society of Association Executives

American Marketing Association                                Society of Scholarly Publishing

Public Relations Society of America                           Special Library Association

 

EDUCATION

 

MA, Marketing, (anticipated 2009)

Johns Hopkins University, Baltimore, MD

§         Relevant coursework:  Marketing Research, Marketing Analysis and Decision Making, Marketing Strategy, Consumer Behavior Analysis, Managerial Economics and Industrial Analysis, Financial Analysis, International Marketing

 

BA, Political Science

Yeshiva University, New York, NY